The network marketing SYSTEM is why 95% of network marketers fail. It's not because the product is poor or the compensation plan is weak. It's because the system you are using the build your business is weak and no one wants to duplicate what you are doing.
So what kind of system do you need?
As I said before, you need a Fully Funded Lead Generation and Recruiting System!
A Fully Funded Lead Generation and Recruiting System is an automated system that earns you money while your generating leads to fund your advertising and marketing efforts PLUS earns you profits, and automatically presents your business to your prospects for you, and advises them step by step how they can sign up in your business and "Plug In" to the same system and duplicate what you did in MINUTES!
This is an EXTREMELY powerful system!
So here's the deal. There are numerous elements involved in building such a system.
- Powerful Lead Capture Page that gets strong opt-in rate
- Retail product that funds your marketing expenses
- Automated follow up system
- Automated Business Presentation system that converts leads into distributors
- Automated training program that gets your new distributors duplicating you in minutes
- A company that supports the system above
- Easy way to signup online
- No Inventory
- No Collections
- No Book-keeping
- Instant product if possible
Your personal leadership and mentoring to help your new distributors
If you had such a system do you think you could do some damage?
How difficult do you think it would be to get people to join your business when you have all this to offer them? All they have to do is sign up and plug in.
Here's the thing. Realize that your System is King! What I mean by that is your system will become the focus of your business presentation.
#1 - The first thing you need to do is find a company that supports your system. Why is this important. If your company requires people to jump through hoops to sign up and purchase products, your going to lose sales and your going to have to personally contact people to walk them through what they need to do. Also, you can't run an automated system if you have to manually order and handle products and ship them to your distributors. If you are currently with an offline company and you want to do business online...I'd recommend you switch companies if you aren't currently making any money.
#2 - The next thing you need to set us is your Lead Capture and follow up system. There are many ways you can go about this. You can purchase a Lead Capture system that will capture your leads and offers and autoresponder system all in one. If you choose to go this route, I would recommend you use EZ Lead Capture. However, with a basic package you have no control over your site. You can opt to have a custom page build specifically per your specifications.
Another option is to use an Insider secret...Elance. At Elance, you can post your requirements and offer the job to freelance site builders who bid on the job to to build your pages for you. I've used Elance many times. It's a very low cost way to go. If you use Elance, you have to know exactly what you want, including the text on your site. They'll write your copy for you but it's going to cost you.
If you're new to this type of business model - Fully Funded Lead Generation and Recruiting Systems, I would strongly recommend you plug into a system that is already successful. That is what I've got with Intensive Recruiting. Alot of times it is best to leverage all the time and work someone else has already done so you don't have to. Then, once you understand the process, you can design your own system once you've made some money.
The KEY to an effective Lead Capture page is the "bribe" that will get people to opt in.
People will not just opt in to your site just because they're there. You'd have to have an AMAZING Sales Copy to achieve an optimal opt in rate with nothing to offer your visitor. Since you can't gamble on your writing skills at this stage of the game, you must give your visitor a reason to opt in.
How do you do that? Well, everyone loves something for FREE! One of the most critical elements in this system is the strength of your "bribe" that gets them to fill out that form!
Create a free report, eBook, eCourse, streaming audio, or some other "creative" incentive that people WANT (this is key) and that is of value (meaning it's worth it when they get it). You can't just offer some piece of junk with an attractive Title!. If you do, you immediately lose credibility with your lead once they get the piece of crap you promised them. Good luck converting someone who thought your free report was worthless!
If you choose to go with Elance or some other service that doesn't offer Autoresponder, you'll need to get an autoresponder. They're rather inexpensive for all the work they'll do for you. I would recommend AWeber.
What do you think is the most important element in being successful?
No comments:
Post a Comment