Should You Automate Your Business Presentation?

Uh...Yeah!

In a previous post, I talked about how importan your system is. Since the system may be the most important element in your business model next to getting people to see it, you have to ensure your system follows the blueprint I shared with you. That includes automating your business presentation.

Why?

First of all, as your prospect sees how easy it was for you to present your business, their eyebrows raise and they begin thinking that they'd like a system like that. They can picture themselves doing what you do. Secondly, you can get your opportunity in front of your lead while their are still hot and every single time!

It's the most efficient way to get your opportunity in front of each and every one of your leads. However, it is NOT the most effective way. But you can add effect with your follow up system and personal contact if you choose to...and I would recommend you do. It'll skyrocket your conversions.

But here's why I recommend an automated presentation:

#1 - Every one of your leads is placed in front of it. Without an automated presentation, you have to personally follow up with each lead. A lot of marketers do this with much success. However, there is not enough time in the day to follow up with all of your leads while their hot!

#2 - Without it, it's too much work. Who wants to be chained to their desk all day long. I can have people viewing my presentation all day long while I'm out enjoying life.

#3 - You can always choose to follow up personally if they do not sign up! You never lose this ability so you can get the best of both worlds if you choose to.

So how do you automate your business presentation?

There are a couple ways you can do this. First of all, you have to choose the "right time" to share your business. And that depends on your Lead Capture Page. If your lead capture page indicates they can check out an amazing opportunity by opting in, then share it immediately. Otherwise, if your lead capture just promotes your free report with no indication you'll be sharing your business don't do it immediately. In this case, you'll want to include it in a follow up message to your lead.

Immediate Presentations - Immediate presentations are the best way to ensure everyone "sees" your presenatation. When they opted in, they knew that there were going to be checking out your business with no obligation. It is very effective to personally conduct your presentation. In other words, don't route your visitor to a corporation presenation. This is definitely an option but remember what I said about the System IS King? Your corporate presentation does not speak to how simple and easily duplicable your system is!

Therefore, personally add an audio or video presentation conducted by you or someone else on your team that can emphasize your system and why they should join your team, regardless of what company you are representing.

I believe the best way to do this is to present a page with audio or video as well as text that will present your team philosophy, duplicable system, and compensation to the prospect. At the end of your page, give your prospect an opportunity to Enroll Now.

Another real effective tool, is to offer your prospect more incentive to join your team such as a "internet marketing" guide or a "get your business running in 10 minutes" guide. Something that'll let them make money within the first day! This will dramatically increase your sign ups!

Follow up Presentations - A second way to present your business to your prospects is to include it in a follow up email from your autoresponder. This works best if your lead capture page does not indicate you will be sharing an opportunity with them. The problem with the follow up is you will reduce the number of people who will "actually" see your presentation but it is still very, very effective. In fact, this is how I typically present my business due to the nature of my lead capture system. Again it depends upon your lead capture design.

Any comments?