Should You Automate Your Business Presentation?

Uh...Yeah!

In a previous post, I talked about how importan your system is. Since the system may be the most important element in your business model next to getting people to see it, you have to ensure your system follows the blueprint I shared with you. That includes automating your business presentation.

Why?

First of all, as your prospect sees how easy it was for you to present your business, their eyebrows raise and they begin thinking that they'd like a system like that. They can picture themselves doing what you do. Secondly, you can get your opportunity in front of your lead while their are still hot and every single time!

It's the most efficient way to get your opportunity in front of each and every one of your leads. However, it is NOT the most effective way. But you can add effect with your follow up system and personal contact if you choose to...and I would recommend you do. It'll skyrocket your conversions.

But here's why I recommend an automated presentation:

#1 - Every one of your leads is placed in front of it. Without an automated presentation, you have to personally follow up with each lead. A lot of marketers do this with much success. However, there is not enough time in the day to follow up with all of your leads while their hot!

#2 - Without it, it's too much work. Who wants to be chained to their desk all day long. I can have people viewing my presentation all day long while I'm out enjoying life.

#3 - You can always choose to follow up personally if they do not sign up! You never lose this ability so you can get the best of both worlds if you choose to.

So how do you automate your business presentation?

There are a couple ways you can do this. First of all, you have to choose the "right time" to share your business. And that depends on your Lead Capture Page. If your lead capture page indicates they can check out an amazing opportunity by opting in, then share it immediately. Otherwise, if your lead capture just promotes your free report with no indication you'll be sharing your business don't do it immediately. In this case, you'll want to include it in a follow up message to your lead.

Immediate Presentations - Immediate presentations are the best way to ensure everyone "sees" your presenatation. When they opted in, they knew that there were going to be checking out your business with no obligation. It is very effective to personally conduct your presentation. In other words, don't route your visitor to a corporation presenation. This is definitely an option but remember what I said about the System IS King? Your corporate presentation does not speak to how simple and easily duplicable your system is!

Therefore, personally add an audio or video presentation conducted by you or someone else on your team that can emphasize your system and why they should join your team, regardless of what company you are representing.

I believe the best way to do this is to present a page with audio or video as well as text that will present your team philosophy, duplicable system, and compensation to the prospect. At the end of your page, give your prospect an opportunity to Enroll Now.

Another real effective tool, is to offer your prospect more incentive to join your team such as a "internet marketing" guide or a "get your business running in 10 minutes" guide. Something that'll let them make money within the first day! This will dramatically increase your sign ups!

Follow up Presentations - A second way to present your business to your prospects is to include it in a follow up email from your autoresponder. This works best if your lead capture page does not indicate you will be sharing an opportunity with them. The problem with the follow up is you will reduce the number of people who will "actually" see your presentation but it is still very, very effective. In fact, this is how I typically present my business due to the nature of my lead capture system. Again it depends upon your lead capture design.

Any comments?

What is the Most Important Element in a Network Marketing Business?

My opinion...The System IS King!

The network marketing SYSTEM is why 95% of network marketers fail. It's not because the product is poor or the compensation plan is weak. It's because the system you are using the build your business is weak and no one wants to duplicate what you are doing.

So what kind of system do you need?

As I said before, you need a Fully Funded Lead Generation and Recruiting System!

A Fully Funded Lead Generation and Recruiting System is an automated system that earns you money while your generating leads to fund your advertising and marketing efforts PLUS earns you profits, and automatically presents your business to your prospects for you, and advises them step by step how they can sign up in your business and "Plug In" to the same system and duplicate what you did in MINUTES!

This is an EXTREMELY powerful system!

So here's the deal. There are numerous elements involved in building such a system.

• Powerful Lead Capture Page that gets strong opt-in rate


• Retail product that funds your marketing expenses


• Automated follow up system


• Automated Business Presentation system that converts leads into distributors


• Automated training program that gets your new distributors duplicating you in minutes


• A company that supports the system above
  
  
  
  
  • Easy way to signup online
  
  
  • No Inventory
  
  
  • No Collections
  
  
  • No Book-keeping
  
  
  • Instant product if possible
  
  
  
  Your personal leadership and mentoring to help your new distributors

If you had such a system do you think you could do some damage?

How difficult do you think it would be to get people to join your business when you have all this to offer them? All they have to do is sign up and plug in.

Here's the thing. Realize that your System is King! What I mean by that is your system will become the focus of your business presentation.

#1 - The first thing you need to do is find a company that supports your system. Why is this important. If your company requires people to jump through hoops to sign up and purchase products, your going to lose sales and your going to have to personally contact people to walk them through what they need to do. Also, you can't run an automated system if you have to manually order and handle products and ship them to your distributors. If you are currently with an offline company and you want to do business online...I'd recommend you switch companies if you aren't currently making any money.

#2 - The next thing you need to set us is your Lead Capture and follow up system. There are many ways you can go about this. You can purchase a Lead Capture system that will capture your leads and offers and autoresponder system all in one. If you choose to go this route, I would recommend you use EZ Lead Capture. However, with a basic package you have no control over your site. You can opt to have a custom page build specifically per your specifications.

Another option is to use an Insider secret...Elance. At Elance, you can post your requirements and offer the job to freelance site builders who bid on the job to to build your pages for you. I've used Elance many times. It's a very low cost way to go. If you use Elance, you have to know exactly what you want, including the text on your site. They'll write your copy for you but it's going to cost you.

If you're new to this type of business model - Fully Funded Lead Generation and Recruiting Systems, I would strongly recommend you plug into a system that is already successful. That is what I've got with Intensive Recruiting. Alot of times it is best to leverage all the time and work someone else has already done so you don't have to. Then, once you understand the process, you can design your own system once you've made some money.

The KEY to an effective Lead Capture page is the "bribe" that will get people to opt in.

People will not just opt in to your site just because they're there. You'd have to have an AMAZING Sales Copy to achieve an optimal opt in rate with nothing to offer your visitor. Since you can't gamble on your writing skills at this stage of the game, you must give your visitor a reason to opt in.

How do you do that? Well, everyone loves something for FREE! One of the most critical elements in this system is the strength of your "bribe" that gets them to fill out that form!

Create a free report, eBook, eCourse, streaming audio, or some other "creative" incentive that people WANT (this is key) and that is of value (meaning it's worth it when they get it). You can't just offer some piece of junk with an attractive Title!. If you do, you immediately lose credibility with your lead once they get the piece of crap you promised them. Good luck converting someone who thought your free report was worthless!

If you choose to go with Elance or some other service that doesn't offer Autoresponder, you'll need to get an autoresponder. They're rather inexpensive for all the work they'll do for you. I would recommend AWeber.

What do you think is the most important element in being successful?

Traditional Network Marketing Doesn't Work

Forgive me for saying this...anyone who uses this method but Traditional Network Marketing Doesn't Work.

I know it's hard to believe but Traditional Network Marketing just does not work. Not for 95% of the people anyway.

If this is the method of marketing you've been attempting to use. You're going to find out why you need to change your business model, immediately or your going to lose your shirt or quit!

Network Marketing is a thriving industry, but only the few "Insiders" ever really make it big. The only thing that keeps these companies alive is their ability to attract enough new distributors to compensate for the old ones dropping out. The problem is, this inevitable process of taking advantage of people telling them they can build a business using outdated tactics and no formal education of training is just flat out WRONG and it gives our industry a bad name.

Most network marketing companies experience a 75% or higher attrition rate, and the other 20% are not making any money but tend to stay out of some feeling of obligation or loyalty to their sponsor.

These network marketing companies are not stupid. They know 95% of their distributors aren't going to make a dime. They also know, as soon as those distributors drop out they will no longer be customers. So they run their business accordingly. They know how to make huge profits in this environment and they do that instead of looking for a better approach for distributors to use to build their businesses.

Here is why traditional network marketing doesn't work

Warm Market and 3 Foot Method are not Duplicatable - Companies EXPECT you to make a list of EVERYONE you know (they'll tell you that you know 200 people). They want you to call each one of them of "Invite" them to a presentation. This can be done by a 3 way call, one on one (for experienced marketers), group meeting, hotel meeting, conference call, web presentation, whatever.

First of all, I'm not saying this doesn't work if executed properly. But, most people aren't comfortable doing this. Even if they get one or two of their friends to join the business, chances are, the friends aren't comfortable doing this. Therefore, they'll never experience any duplication which is what you're doing this for!

This method of marketing takes a very special person. Business opportunity seekers generally don't have the personality traits or the status amongst their warm market to make this work.

My experience has proven to me that the only people who typically ever experience any results are people who already very successful in life (in the eyes of their warm market); doctors, teachers, professionals, business owners, etc. When they present the business, their warm market listens because this person is already successful (according to them).

I know it's tough to accept this but it's the COLD HARD TRUTH!

So what's next? You call your upline and tell them your couldn't convert your warm market. So what do they tell you to do? They tell you to strike up a conversation with anyone you meet and pull out the yellow pages!

It Works Too Slow! - Even if you are able to get things going using this method, it is still not a very good strategy because it doesn't leverage your time well.

There are only 24 hours in a day and most people (if they already have a full-time job) can only spend an hour or two a day on the business. How quickly can you grow a business if you can only work an hour or two a day? Not very fast. Because of this, you are never able to generate the momentum needed to experience the Explosive growth you can using the strategies I teach!

This business is built for speed! Therefore, why use a method that limits the hours in a day you are able to recruit? Another limitation of traditional network marketing!

So personally, I don't like traditional network marketing that consists of home parties, hotel meetings, living room presentations, etc.

I prefer to use the internet, but the internet is becoming more and more expensive to use.

What is your preferred method?

Why Pursue A Home-Based Business?

There’s no secret the financial potential a strong business can offer you is great. But it’s not all about the money. Many people start their own business to pursue a career or business that will eliminate the day-to-day stress they experienced everyday in their normal jobs.

Business opportunities offer people what their jobs cannot give them:

• Personal Freedom
• Financial Freedom
• Leverage

Here are some of the key reasons people enter this business:

• Work When They Want
• Work Where They Want
• Work At Home
• Residual Income
• Meet New People
• Build Generational Wealth
• Increase Circle of Friends
• Surrounded By Positive People
• Extreme Potential for Financial Gain
• Earn Supplement Income
• Pay Off Debt
• Personal Freedom
• Fire Their boss
• Tax Advantages
• Career Change
• Put Children/Grandchildren Through College
• Build A Foundation For Other Investments
• Personal Development
• Donate More Time As A Volunteer Or Church
• Partner With Friends and Family

We could go on and on with this list. But think beyond the money. Money is just a vehicle to give you options to accomplish or do other things you don’t have the financial resources to do today.

Think about it, if you had money:

• Would you work?
• Would you travel?
• Would you live in the same house?
• Would you live in the same neighborhood?
• Would your children go to the same school?
• Would you give more to your church?

If you didn’t have to work:

• Would you do more with your life?
• Would you spend more time with your family?
• Would you spend more time enjoying life instead of working?
• Would you learn how to play the piano?
• Would you take up a new hobby?
• Could you become a better golfer?

As a business owner, you never have to worry about being downsized, laid-off, or relocated. This is YOUR business. Your #1 focus should be to build something solid and lasting.

At a JOB, you'll never know what it is like to work with other like-minded individuals who all work together to accomplish the same thing..."Financial and Personal Freedom."

What do you think?

Why Do People Fail in Internet Business?

There are many reasons people fail in business.

Lack of skill
Lack of support
No Mentor
Wrong niche
Wrong opportunity
Wrong company
Poor pay
Lack of motivation
Lack of leads
Fear
Uncoachable/Untrainable
Afraid what other people think

Although there are many reasons people may fail, it usually comes down to one thing. YOU.

I know from my past experience in the network marketing industry, most people do not make it because of fear, which is amplified by the person’s lack of motivation.

People are so afraid of what people will think of them (namely their friends and family) and they are afraid of rejection or unconformity. If you don’t care what people will think and you aren’t afraid of rejection, you have a greater chance of being successful in this unconventional business.

Fear paralyzes people. And lack of TRUE motivation keeps them from doing anything about it.
True motivation exists when you are dissatisfied with the way things are and you believe this business is the only thing that can solve your problem.

True motivation exists when you can’t stand to live one more day without abundance.

True motivation exists when you want what this business to work so bad you won’t sleep until you make it happen.

Looking at the landscape of internet marketing as a whole, outside of network marketing, it requires a solid level of understanding of the internet, understanding what people are looking for, the ability to identify supply/demand as well as niches, and understanding advertising and basic accounting principles like cost per sale and net revenues.

Understanding these principles are the beginning of your successful career in internet marketing. But, you must know what you are up against. Chances are, you don’t have what it takes to be successful. Your life isn’t that bad now, why should you go through all this trouble?

Who is an Internet Professional?

Who Are The Internet Professionals?

Internet Professionals are people like you and me. Individuals looking to make a serious living and career out of a home based business which may include:

Network marketing
MLM
Infopreneurs
Product sellers
Business opportunity entrepreneurs
Professional affiliates
eBook creators and sellers
Resalers

These are just a few of the home business opportunities you can profit from on the net. Internet professionals make a living online and are seeking ways to perfect their craft or learn how-to market using the internet.

The Internet professionals have a dream. A BIG dream to achieve financial freedom working from the comfort of their home and are seriously committed to making that happen. They will not waiver. They will not quit.

Of the potential businesses mentioned above, some have a much brighter future than others. Some are easier than others. But all are very achievable, respectable and can yield substantial incomes for anyone who puts in the time.

Network Marketing – Does It Stand A Chance?

Network marketing companies are popping up all over the place. Most of which are not able to sustain themselves for long-term success. There’s a large disproportion in the number of newly launched companies and the number of people joining these companies.

There are still many “old fashioned” network marketing companies out there. If you work with this style of marketing, this means you’ve been trained to make a list, invite friends and family to a presentation, present the business, follow-up, and get the commitment. The problem with this marketing model is that it’s been around for such a long time, people see it coming a mile away. Since most people have either been in a network marketing company or know someone who has, a HUGE red flag goes up immediately and the skepticism begins before you’ve even presented the business. Therefore, if you are using this method, you’ll likely face a lot of rejection.

In addition, people are trained the worst possible marketing and advertising strategies known to man. You’re trained to present your business and attempt to sign people up who have never expressed any interest in starting a home business. It’s like your trying to ice skate uphill, and your blades are dull!

If you’re ambitious and after facing rejection and failure offline, you’ll turn to the internet. You’ll possibly purchase leads and attempt to operate your “old style” company with a “new style” marketing strategy. However, buying quality leads is extremely tough because you’ll have to find a credible lead source that you can trust without emptying your pocketbook. And good leads can range from $3.00 - $10.00 a piece. If you’re leads cost less than $1.25, it’s very likely your leads have been sold numerous times over.

So, you can generate your own leads. If you’re marketing online, this is the BEST method of operating because the people looking at your business are people who are seeking out your business. However, if you don’t have the internet marketing skills needed in today’s VERY competitive environment, you can blow a wad of cash quickly!

How about getting involved in an internet based network marketing company. A company that’ll provide you with some great tools to automate your business and make your life much easier such as lead capture pages, a flashy movie, etc. It won’t help, and here’s why:

In order to make money on the internet, you’ll have to generate ‘targeted’ traffic to your website. You’ll do this by advertising and as you know, advertising costs money. Therefore, you’ll have to understand how much it is going to cost you to get a sale.

Most network marketing companies will pay you some form of quick start bonus that will range from $5 - $100 (if your company is generous). And then you’ll receive some residual on the vitamin auto-ship or whatever your products may be. However, it may cost you anywhere from $50 - $350 to get someone to join your organization. And here’s where the true problem lies. Even though you’re generating targeted traffic and you’re getting some activity, it is highly probable that it’ll cost you more money to get the sale than you’ll actually make from the sale!

If you budget $500 per month in advertising, get 10 people to join your business, and receive a $50 quick start bonus and $2 month residual per customer, your just breaking even.

Is it really worth it?

Well, some people will tell you to sell a retail product up front and capture leads through your lead capture and retail sales to fund your advertising. This is the preferred method by savvy marketers.

A great retail product designed for network marketers is http://www.intensiverecruiting.com/. Or, you could consider getting your hands on some products with resell rights. Intensive recruiting also offers a very discounted package at http://www.intensiverecruiting.com/blowoutsale.

Even with those tools, people are quickly realizing that network marketing on the internet is not everything it was cracked up to be. What once was considered to be a match made in heaven has quickly turned sour for many network marketers.

Since advertising has become so expensive and competitive, compensation plans have not evolved enough to change with the internet environment and consider advertising expenses. Therefore it will not work for most people long-term.

If you’re looking to make your life and fortune on the internet, I would recommend a direct sales style of business and pay structure. I say this because in direct sales, you’ll receive a much greater commission up front. Anywhere from 50%-100% and in many cases you get the money at the point of sale. Therefore, you’ll receive cash throughout the month to fund your advertising, and the commission is typically much greater than the cost to get the sale.

You can check out my personal opinions on the best Direct Sales business opportunity at www.AWayBetterLife.com.

Money today is worth more than money tomorrow. This business model was made for the internet and will work for anyone who is willing to learn how to market on the internet.